I recently realized I didn’t have one spot (outside of LinkedIN) that aggregated things that have happened/are happening in my professional life. Consider this post a work-in-progress…
A modern marketer & digital leader.
I’ve been at the bleeding edge of marketing & tech innovation my whole career. In 1996, I launched EBSCO’s first web-based product amidst a business booming on CD-ROMs. In 2000, I started up the Boston office of Thoughtbubble and produced some of the first rich-media experiences for the entertainment industry. In 2003, I transformed Keane’s app development team into a global department adding talent in Hyderabad, India. In 2007, I helped clients at Digital Influence Group navigate the nascent social media marketing waters before they heard of a thing called Twitter.
And today, at Hill Holliday, I’m proud to lead a 50-person department of incredibly savvy digital natives and technologists who focus on pushing the boundaries of what’s possible in advertising - including LG #MomConfessions and Dunkin’ Donuts #DunkinReplay. I've been recognized as an AdClub Media All Star (2012), and as one of Fast Company’s Most Creative People in Business (2014).
THOUGHT LEADERSHIP
My Book
In 2012, I published Social TV – a book about the convergence of social media + mobile + television.
Media Coverage (select):
- TV Guide: The Future of Social TV: Where We Are Now and Where We're Headed
- Forbes: Why TV Is Going Social
- AdAge: Q&A: The (Real) State of Social TV Right Now
- Adweek's Lost Remote: Inside the 'Social TV' book, now available for pre-order
Bylined Articles/Videos
- Campaign US: Yes, Instagram is snatching up Snapchat users
- MediaPost: Is It The End Of Disposable Content?
- The Drum: There’s a short window for brands to “catch ’em all”
- Forbes: How Ad Agencies Must Transform In An IoT World
- MediaPost: Agencies: Embrace 'Connected Screen' Era, Or Die
- AdAge: There Is No More Social Media -- Just Advertising
- MediaPost: Why Brands Will Pay Attention To Twitter's Periscope Over Meerkat
- MediaPost: Happy 20th Birthday, Banner Ads. Now, Please, Retire
- AdAge: Twitter vs. Facebook: Who's the Copycat?
- AdAge: Real-Time Marketing Is Nothing but a Predatory Weed
- AdWeek/Lost Remote: The One Thing That Will Change the Business of Television
- ClickZ: The State of TV's Twitter Backchannel
- BusinessWeek: Top Five Social Media Marketing Mistakes
Press Quotes (select):
- Campaign: How Snapchat can redeem itself in the eyes of marketers
- Campaign: Can Snapchat's new 'Snap to Store' feature propel it above Instagram Stories' larger user base?
- Adweek: Snap’s Ad Business Could Slow Down Even as It Speeds Toward an IPO
- Yahoo Finance: It’s a ‘grave mistake’ to neglect Snapchat
- IoT Daily: Marketing Value In Creating Experiences Through Connected Objects
- Adweek: How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling
- ClickZ: Marketers Who Ignore Connected TV May Be Left in the Dust
- NPR: The Few, The Fervent: Fans Of 'Supernatural' Redefine TV Success
- Adweek: Is Vine's Loop Counter Useful or 'Weird' Marketing Math?
- Fast.Co.CREATE: Dunkin' Donuts and Starbucks: A Tale of Two Coffee Marketing Giants
- Fast Company (Print): Mike Proulx and Rob Marcus See More Tech In Television Future
- Fast Co.CREATE: The Race For The Second Screen: Engagement And Insight
- The New York Times: Video Content at ‘the Beginning of the Future’
- BuzzFeed: How Twitter Is Taking Over Live TV
- Huffington Post: Twitter Canada Promises Not To 'Bombard' Users With Its New Ads
- ClickZ: Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content
- MIT Tech Review: Buying Bluefin Will Give Twitter a Piece of TV’s $72 Billion Ad Market
- NPR: The Afterlife Of A TV Episode: It's Complicated
- Fast Company: #TheRules of Social Media
- Mashable: 7 Ways Ad Agency Pros Stay on Top of Social Media Trends
Keynotes (select):
- SES New York: Opening Keynote
- Digiday Video: Keynote
- NBC - Social TV Summit: Opening Keynote
- Inbound Marketing Summit: Keynote
LEADERSHIP
I’ve always risen to lead during times of major shifts in the marketing landscape—on the side of innovation—in the face of uncertainty. I’m simply someone who can’t not lead. I care deeply about mentorship having had strong mentors along the way, especially during my time in UNH's Student Senate.
I’m tech-passionate + business-savvy with strong POVs. I love connecting dots. I’m capital T-shaped doing whatever it takes to get stuff done. I believe in building bridges vs. moats. I’m forever a student; both right + left brained. I’m a gregarious introvert. And I tenaciously make things happen—always enthusiastically.
You can get a real-time sense of the stuff that piques my interest by following me on Twitter.