A few days ago, popular Viner Jerome Jarre announced he was done selling out to brands. Whether or not this is simply a publicity stunt is still unclear. But what is clear is that young social media celebs are making big money with branded ensorsements.
Last week at Hill Holliday's #TVnext, I had a chance to sit down and talk with one of these "microcelebrities," Robby Ayala as well as Darren Lachtman (the co-founder of the company he now works for) Niche.
With YouTube stars seen as more popular than regular celebrities among teens, you can bet this is just the beginning of what will be an increasing flood of eager youth everywhere trying to hit it big on Vine, Snapchat and whatever emerging platform lies ahead...
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