One look at the Tumblr Real-Time Marketing Sucks and you get a very clear picture of the current state of "RTM." An increasing number of brands are hastily jumping onto Oreo's bandwagon hoping to have their "super bowl moment." But true real-time marketing is so much more than witty newsjacked tweets and not an easy thing to pull off.
I published a piece on AdAge today addressing how this narrow and misguided execution of RTM is killing social media's real promise for brands...and why it needs to stop.
Comments
You can follow this conversation by subscribing to the comment feed for this post.