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March 04, 2012

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Vincent Van Witteloostuyn

With my background from GfK (a bit like Nielsen, but different) and broad knowledge of net ratings, I recently started a social TV startup called YEL - Your Emotion Live, that jumps in the heart of this problem. How to qualify social ratings. And yes, there is a simple answer. See http://www.yeltv.com/socialTV on top there is a English pdf download.

http://www.yel.me/wp-content/uploads/2011/07/YEL-Your-Emotion-Live-Social-TV-EN-Gb.pdf

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We will have a pop quiz today," that same sick feeling I had way back when swept over me.

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Businesses are going social due to the fact that these social media platforms like digg, mashable and facebook are a potential market for lead generation and new consumers.

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