Mullen and Radian6’s Brand Bowl was almost as interesting as last night’s actual Super Bowl. For anyone who’s interested in real-time conversation monitoring (or as Mitch Joel often says, “Permission-Based Stalking”) the experience was extremely well done.
Pepsi chose not to advertise last night and while Mullen declared Doritos the winner of #brandbowl 2010, was it really Pepsi after all? Check out my post on Hill Holliday’s blog.
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