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April 10, 2009

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Andres Rosello

Great point Mike. Flogs, like the highly publicized Walmart Across America, and fweets miss the point and threaten to jade consumers and limit the effectiveness for all marketers.

Instead of Facebook and Twitter companies need to focus on how they can address changing consumer needs and expectations. For example, while some marketers have found success on Twitter by answering customer questions real-time, they key takeaway is that consumers expect more responsive support.

By focusing on consumer needs marketers can leverage a variety of channels and technologies, like interactive chat on the corporate website. So, in addition to experimenting authentically with social media, marketers must push these learning’s across marketing channels and consumer touch points.

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