This morning I read Seth Godin’s blog post, Your brand is not your logo. Seth rightly points out that a logo is an identifier.
So this afternoon, as I was getting a demo from social networking vendor LiveWorld, I caught a very quick glimpse of a tiny profile photo amidst a sea of others on a site they pulled up. I stopped them cold and asked, “Wait, go back. Was that Bryan Person”? I visually recognized the silhouette of Bryan’s photo from seeing it time and time again on Twitter. While I knew he moved out of Boston, I didn’t make the connection that Bryan now works at LiveWorld.
In one of Mitch Joel’s Six Pixels of Separation podcasts, he mentions the value to one’s personal brand in using the same profile photo across all of one’s social media properties (i.e. Facebook, LinkedIn, Twitter, their Blog, etc.). Bryan does just that and clearly his photo acts as a key identifier -- Call it a logo for his personal brand.