This morning I read Seth Godin’s blog post, Your brand is not your logo. Seth rightly points out that a logo is an identifier.
So this afternoon, as I was getting a demo from social networking vendor LiveWorld, I caught a very quick glimpse of a tiny profile photo amidst a sea of others on a site they pulled up. I stopped them cold and asked, “Wait, go back. Was that Bryan Person”? I visually recognized the silhouette of Bryan’s photo from seeing it time and time again on Twitter. While I knew he moved out of Boston, I didn’t make the connection that Bryan now works at LiveWorld.
In one of Mitch Joel’s Six Pixels of Separation podcasts, he mentions the value to one’s personal brand in using the same profile photo across all of one’s social media properties (i.e. Facebook, LinkedIn, Twitter, their Blog, etc.). Bryan does just that and clearly his photo acts as a key identifier -- Call it a logo for his personal brand.
Mike:
I hear Mitch say time and time again how important it is to have a consistent profile image across all social networks. I try and do that. So pleased that it paid off today and that you recognized my photo.
Hope to make it to an upcoming Boston SMB, too.
Bryan Person | @BryanPerson
LiveWorld social media evangelist
Posted by: Bryan Person, LiveWorld | October 28, 2008 at 11:49 PM
Bryan, Boston's social media breakfast two weeks ago was a huge hit yet there was a major void without you there :-( We miss you, bro.
Posted by: Mike Proulx | October 29, 2008 at 01:40 PM
Wonderful and nice post of "Personal Brand: Your profile photo is your logo."
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